City Theatrical's QolorFLEX® Quad Chip LED Tape and Accessories for the Marquee Lettering used for NYC Dance Alliance on Tour


The creative team from NYC Dance Alliance was looking for stage signage they could use to illuminate their iconic NYCDA logo for an upcoming tour. They hired the lighting fabrication team from StoneDog Studios, based out of Freehold, New Jersey, USA, to make this come to life by fabricating marquee lettering using a high-quality LED tape solution that would last through a tour. Learn how Quinn Stone and her team from StoneDog Studios used 13 reels of QolorFLEX Quad Chip LED Tape, RGBWWas well as QolorFLEX Dimmers and Power Supplies, to provide the LED linear lighting solution they needed for the NYCDA touring signage in this City Theatrical case study.

 


 

NYCDA Signage featuring QolorFLEX Quad Chip 5 in progress - Photo by NYCDA - web

NYCDA marquee lettering in progress. Photo courtesy of StoneDog Studios.



CASE STUDY: 

QolorFLEX Quad Chip LED Tape and Accessories for the Marquee Lettering for NYC Dance Alliance on Tour.

 

 

NYC Dance Alliance logo square

Incorporated in 1993, New York City Dance Alliance was founded by Executive Director, Joe Lanteri, to create a dance convention with a cutting edge point of view, from the dance capital of the world, New York City. NYCDA has remained in the forefront of the dance convention industry for over seventeen years. Visit NYCDA on instagram.

Follow NYCDA on Instagram

PROJECT SNAPSHOT:


Installation Location(s): NYCDA in West New York, New Jersey, USA (and on tour)
   
Project Installation Date:  January 2024
   
Client:  NYC Dance Alliance (NYCDA)
   
Production Manager, NYCDA: John Latona, Jr.
  
Lighting Package, Design and Fabrication: StoneDog Studios
   
Project Lead, StoneDog Studios:  Quinn Stone, Owner, StoneDog Studios
   
Project Manager, StoneDog Studios: Kate Eggleston, PM, StoneDog Studios
   
City Theatrical Solutions: 
 


 

 

PROJECT BACKGROUND:


Established in 2008, StoneDog Studios stands as a design and fabrication scene shop that crafts ingenious solutions for various industries, including film, television, theater, photography, tradeshows, events, retail, and brand activations. As one of the rare woman-owned and operated scene shops in the tri-state area, StoneDog takes pride in offering top-tier production design, theatrical set fabrication, and custom prop fabrication services, from its studio location in Freehold, New Jersey.

Follow StoneDog Studios on Instagram

 


 

NYCDA Signage featuring QolorFLEX Quad Chip 2 in situ - Photo courtesy of NYCDA - web

NYCDA marquee lettering in performance. Photo Courtesy of NYCDA.

 

 

CASE STUDY Q&A WITH QUINN STONE, OWNER, STONEDOG STUDIOS:

 

City Theatrical (CT): What was the vision for this design?

Quinn Stone (QS): NYC Dance Alliance needed a replacement on stage signage for touring. It’s a very active organization. John Latona, Jr., Production Manager for NYCDA, sent us drafting for the project. He’s wonderful to work with! John and the team were looking for a better solution and cleaner design for their touring sign. This is where we shine at StoneDog, with creative solutions! We selected the QolorFLEX Quad Chip RGBWW LED Tape for its superior color control and the ability to color mix.

 

CT: How was the QolorFLEX Quad Chip RGBWW LED Tape installed?

QS: The QolorFLEX LED tape was installed on the inside backing of each letter. The facing was a milk plexiglass, which did a lovely job of diffusing the light. The dimming control is provided by one QolorFLEX 24x3A Dimmer, and power is from one Meanwell Power Supply unit.


 

NYCDA Signage featuring QolorFLEX Quad Chip 4 in progress - Photo by NYCDA - web

NYCDA marquee lettering in progress. Photo Courtesy of StoneDog Studios.



CT: Why was QolorFLEX the right solution for this project?

QS: This particular project needed the option for color changing and mixing for different performances and photo opportunities. QolorFLEX Quad Chip LED Tape is very easy to use, and always wonderful - very “plug and play”. It was the perfect solution.

 

CT: What was it like to work with QolorFLEX?

QS: QolorFLEX LED Tape is a tried-and-true product line. I have worked with City Theatrical’s QolorFLEX LED lighting products for many years and is always my first choice for quality and reliability, as well as the great customer service that City Theatrical provides.

 



“QolorFLEX Quad Chip LED Tape is always easy to use and very ‘plug and play’. I have worked with City Theatrical’s QolorFLEX LED lighting products for many years and it is always my first choice for quality and reliability, as well as the great customer service that City Theatrical provides.”

- Quinn Stone, Owner, StoneDog Studios



NYCDA signage seen in Lake Geneva events, on tour with the NYCDA company:

 





NYCDA Signage featuring QolorFLEX Quad Chip 1 in situ - Photo courtesy of NYCDA - web

NYCDA marquee lettering in performance. Photo Courtesy of NYCDA.



 


 

CITY THEATRICAL PRODUCTS USED:


To learn more about QolorFLEX LED Tape, Dimmers and Accessories, click here.

 

 


 

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